| ACD - ART DIRECTOR

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The World's worst cat

Every cat deserves to be adopted. Even the world’s worst. 

 

ARM & HAMMER / CAT LITTER

 

Mitchell County Animal Rescue in Spruce Pine, North Carolina had taken in a prickly cat, but instead of downplaying her disposition, they put it all out there in a post that went viral—and eventually landed her an adoption. For ARM & HAMMER Cat Litter’s charitable arm, Feline Generous, we made a documentary short about her story, proving that every cat deserves a loving home. No matter how sassy.

 
 

Credits: 

Creative Direction: Ian Dunn
Art Director: Renata Chiara
Copywriter: Ian Dunn
Client: Arm & Hammer Cat litter