The World's worst cat
Every cat deserves to be adopted. Even the world’s worst.
ARM & HAMMER / CAT LITTER
Mitchell County Animal Rescue in Spruce Pine, North Carolina had taken in a prickly cat, but instead of downplaying her disposition, they put it all out there in a post that went viral—and eventually landed her an adoption. For ARM & HAMMER Cat Litter’s charitable arm, Feline Generous, we made a documentary short about her story, proving that every cat deserves a loving home. No matter how sassy.
Credits:
Creative Direction: Ian Dunn
Art Director: Renata Chiara
Copywriter: Ian Dunn
Client: Arm & Hammer Cat litter