Laundry Re-Trainor
It’s time to re-train your laundry routine!
ARM & HAMMER / LAUNDRY
Doing laundry with Power Sheets is easier, cleaner, and greener—but here’s the thing: most people have no idea they exist. So, we kinda had to re-train them on how to do laundry. And who better to help than someone literally named Trainor? Yes, we got Meghan Trainor to turn laundry day into a full-blown musical moment. She’s here to re-train the world with a ridiculously catchy song that will 100% get stuck in your head. Don’t say we didn’t warn you.
CREDITS:
Executive Creative Director: Malaika Danovitz
Associate Creative Director: Renata Chiara
Art Director: Christina Bracciodieta
Executive Producer: Tammy Lecker
Client: Arm & Hammer Laundry
Production Company: m ss ng p eces
Directors: TUSK
Post Production: Cartel
Press:
Arm & Hammer Turns Laundry into a Music Video Moment with Meghan Trainor
Meghan Trainor Shares Her #1 Eco-Friendly Laundry Hack & It's So Simple
Meghan Trainor loves these Arm & Hammer laundry sheets, and they're on sale
Arm & Hammer Laundry partner with Meghan Trainor for latest campaign
Meghan Trainor and Arm & Hammer Laundry Power Up Laundry Day with the “Toss Like This” Re-Trainor Campaign
Arm & Hammer and Meghan Trainor Teamed Up for a New Campaign
Meghan Trainor Helps Consumers Reimagine and “Re-Train” Their Laundry Routine
ARM & HAMMER Laundry x Meghan Trainor, The Ultimate Laundry “Re-Trainor”
Meghan Trainor loves Arm & Hammer laundry sheets, and they're less than $14