| ACD - ART DIRECTOR

5. LLBEAN.png

Made for: This

L.L.Bean products like never been seen before.

 

L.L. BEAN

 

L.L.Bean is synonymous with both the outdoors and legendary quality. For a Fall/Winter campaign, our challenge was to focus more on the product, so we created a CGI “product world” highlighting every stitch, followed by a transition into a live-action vignette showing the product as it was meant to be experienced: brought to life outdoors. The result? Their most successful holiday sales season ever. 

 
 

Credits:

Creative Direction: Amos Goss
Art Director: Chris Avantaggio and Renata Chiara
Copywriter: Stephen Davis
CGI: Taylor James
Client: L.L.Bean