Box of Possibilities
ARM & HAMMER reveals there's a world of possibilities inside every Baking Soda box.
ARM & HAMMER / BAKING SODA
I love to DIY. So when ARM & HAMMER wanted to inspire more people to do more with its iconic baking soda, I became a cleaning, cooking, arts and crafts-making machine to discover all of the unexpected baking soda uses we could celebrate. Here are some of the best and most inspiring ones, brought to life using stop-motion and 3D animation.
Credits:
Creative Direction: Ian Dunn
Art Director: Emi Morita and Renata Chiara
Copywriter: Judi Cutrone and Christopher Jacobs
Stop Motion Artist: Meredith Foley
3D animation partner: Taylor James
Client: Arm & Hammer Baking Soda
