Dave's World
Am I an adult?
Oxiclean
If you are a millennial like me, you've probably had an AHA moment thinking, "Am I an adult?" In the midst of life's major (and messy) transitions, we created Dave, the new OxiClean spokesperson, to drive brand awareness and connect with consumers like me.
CREDITS:
ECD: Malaika Danovitz
ACD: Renata Chiara
Art Director: Alexa LaPlante
Copywriter: KT McVeigh
Client: OxiClean