| ACD - ART DIRECTOR

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Dave's World

Am I an adult?

 

Oxiclean

 

If you are a millennial like me, you've probably had an AHA moment thinking, "Am I an adult?" In the midst of life's major (and messy) transitions, we created Dave, the new OxiClean spokesperson, to drive brand awareness and connect with consumers like me.

 
 

CREDITS:

ECD: Malaika Danovitz
ACD: Renata Chiara
Art Director: Alexa LaPlante
Copywriter: KT McVeigh
Client: OxiClean