Once Upon a Time...
in cats world.
arm & hammer / ABSORBX
Once Upon a Time, there was a western town where no one could smell cat poop. In fact, it was so perfect that we made a cat litter out of it.
Jokes aside, it was incredibly fun being able to create a Western movie to promote AbsorbX cat litter from ARM & HAMMER. The idea came from the fact that the litter is made out of desert-dry minerals, and that was just enough to inspire us to create this Western parody. Also, Iām suspicious to say it, but these are the most amazing CGI cats you will ever see.
* Making of videos were a courtesy of Movie Picture Company
CREDITS:
Creative Direction: Ian Dunn
Art Director: Renata Chiara
Copywriter: Will Garcia
Producer: Barry Wolford
Production and CGI: Movie Picture Company (MPC)
Client: Arm & Hammer Cat Litter
Recognition:
VES (Outstanding Animated Character in a Commercial) | 2021
AICP Shortlist (CGI) | 2021
Broderson Awards Silver (TV commercial) | 2021
MUSE Creative Awards Gold (Integrated Marketing) | 2021
MUSE Creative Awards Platinum (Character Design) | 2021