| ACD - ART DIRECTOR

AbsorbX cover image.jpg

Once Upon a Time...

in cats world.

 

arm & hammer / ABSORBX

 

Once Upon a Time, there was a western town where no one could smell cat poop. In fact, it was so perfect that we made a cat litter out of it.
Jokes aside, it was incredibly fun being able to create a Western movie to promote AbsorbX cat litter from ARM & HAMMER. The idea came from the fact that the litter is made out of desert-dry minerals, and that was just enough to inspire us to create this Western parody. Also, Iā€™m suspicious to say it, but these are the most amazing CGI cats you will ever see.

 

* Making of videos were a courtesy of Movie Picture Company

 

CREDITS:

Creative Direction: Ian Dunn
Art Director: Renata Chiara
Copywriter: Will Garcia
Producer: Barry Wolford
Production and CGI: Movie Picture Company (MPC)
Client: Arm & Hammer Cat Litter

Recognition:

VES (Outstanding Animated Character in a Commercial) | 2021
AICP Shortlist (CGI) | 2021
Broderson Awards Silver (TV commercial) | 2021
MUSE Creative Awards Gold (Integrated Marketing) | 2021
MUSE Creative Awards Platinum (Character Design) | 2021