| ACD - ART DIRECTOR

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Deep Reach

When dirt and stink linger deep, clean deeper!

 

ARM & HAMMER / LAUNDRY

 

I’m a clean freak and ever since I moved to the US I became obsessed with the ARM & HAMMER products. I know, I’ve also been working on this brand for the past 5 years, but I haven’t been brainwashed, I promise. The products are amazing! To launch the brand's newest laundry detergent, we immersed ourselves (literally) in how deep the cleaning is.

 
 

CREDITS:

ECD: Malaika Danovitz and Lauren Rodrigue
ACD: Renata Chiara
Art Director: Christina Bracciodieta
Client: Arm & Hammer Laundry