| ACD - ART DIRECTOR

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It's a cat's world

Litter that would make any cat proud and confident to be odor-free.

 

arm & hammer / CLUMP & SEAL

 

It's a fact - no one likes poop. And the not so great factor of having a cat is having to deal with poop. So we imagined a world where humans don’t have to deal with it. Cat's do, which for them, makes litter selection pretty darn important. It took a careful, iterative CGI process to achieve realistic "cat people" that felt believable, relatable, and not unnerving. (Which was hard.)

 
 
 

CREDITS:

Creative Direction: Ian Dunn
Copywriter: Will Garcia
Art Director: Renata Chiara
CGI: Chimney
Client: Arm & Hammer Cat Litter